We're
a team
of experts

We have over 30 years experience creating brand and products. Our work includes: award-winning product design for Arc'teryx, development and manufacturing for Lululemon, business strategy and implementation for Polo RLX, Nike, and other leading brands. In-house we have an award-winning production team with a depth of experience directing brand stories, television series, and commercials.


We create focus and strategy for your brand, your product and your people. We build businesses by causing innovative thinking, creativity and high-performance teams.

Clients & Awards

Products

A great product doesn't happen by accident. It takes a skilled team with ingenuity, and the ability to build, test, retest, and refine until the product meets or surpasses the vision.

Arc'teryx

Arc'teryx

Lululemon

Aether

Aether

Manufacturing

Our team's knowledge of process is second to none. Leveraging over 30 years in the apparel & soft good manufacturing business, we take responsibility for the entire process to ensure consistency of design and delivery dates.

Cardamon

Made with Meridian Shell

The Cardamon wallet is cut from a single sheet of fabric, thermo-formed, welded, and stitched. Employing complex technology and construction methods that have never been used in this application, resulting in the finest most durable wallet ever made.

Team

  • Treya
    Klassen

    Chief Executive Officer

    Treya is a results-oriented entrepreneur, consultant, and senior executive. With over 30+ years of experience in apparel and apparel related, product development, design, brand development, and manufacturing. Treya has very strong background in forming and executing corporate brand strategy, DNA development, corporate vision and mission, team creation, building company culture, and driving companies to be successful. She has the ability to manage large projects, develop line plans, and product categories.


    Treya's customer base has included Polartec, Eddie Bauer, RYU Arcteryx, Lululemon, Aether, Nike, Cabelas, Adidas, Costco USA and Canada, MEC, Polo RLX, Nordstrom.

  • Gord
    Carson

    Brand Director

    Gordon Carson is an award-winning director/producer whose credits include television series, commercials, and brand stories. Carson has built a solid reputation directing local, national and international commercials for such clients as Ikea, General Motors, and Centra Gas.


    Some of his television credits include Timber Kings for Discovery Channel, Consumed for the HGTV network, Pyros for Discovery Channel and Robson Arms for CTV.

  • Nathan
    Kukathas

    Chief Design Officer

    Nathan is an award winning industrial designer of clothing, luggage, climbing equipment and materials. He has traveled extensively, climbing in the Himalayas, Arctic, Americas, Europe and Australia. Nathan has worked for many of the well known outdoor brands, designing equipment, new materials and manufacturing solutions. His hands-on approach to design is methodical and considered. There is always a reason to why. Starting at the fibre level with every project he develops new materials and develops methods of working with these materials to create improved solutions.


    Driven by function he create objects that are not only aesthetically pleasing but that have obvious performance and function improvements.